$ 442.68/mo
Novikos
- ✅ Monthly ad spend: $300 - $3,000
- ✅ Monthly optimization and strategy calls
- ✅ Account setup and ongoing management
- ✅ Comprehensive conversion tracking
- ✅ Includes pop-up ads
- ✅ Supports up to 10 ad groups
- ✅ Extensive keyword research
- ✅ Custom negative keyword list
- ✅ Geographic targeting strategies
- ✅ Creation and analysis of ad copy
- ✅ Systematic call tracking
- ✅ Expert consultation sessions
- ✅ Campaign types: Search, remarketing, and display
- ✅ Bonus: Free press release credit!
$1,030.84/mo
Novikos
- ✅ Monthly ad spend: $5,500 and above
- ✅ Frequent optimization and strategy consultations
- ✅ Account setup and ongoing management
- ✅ Comprehensive conversion tracking
- ✅ Multiple A/B testing for landing pages
- ✅ Supports up to 100 ad groups
- ✅ Extensive keyword research
- ✅ Custom negative keyword list
- ✅ Geographic and audience targeting strategies
- ✅ Creation and analysis of ad copy
- ✅ Systematic call tracking
- ✅ Expert consultation sessions
- ✅ Monitoring for potential fraudulent activity
- ✅ Includes pop-up ads
- ✅ Campaign types: Search, remarketing, and display
$ 651.42/mo
Novikos
- ✅ Monthly ad spend: $3,001 - $5,499
- ✅ Bi-monthly optimization and strategy calls
- ✅ Account setup and ongoing management
- ✅ Comprehensive conversion tracking
- ✅ Includes pop-up ads
- ✅ Supports up to 10 ad groups
- ✅ Landing page performance testing
- ✅ Extensive keyword research
- ✅ Custom negative keyword list
- ✅ Geographic and audience targeting strategies
- ✅ Creation and analysis of ad copy
- ✅ Systematic call tracking
- ✅ Expert consultation sessions
- ✅ Campaign types: Search, remarketing, and display
What is Search Engine Marketing?
Search engine marketing (SEM) primarily boosts a website’s visibility in search engine results pages (SERPs). This paid digital marketing strategy is an invaluable tactic for driving high-quality traffic. In this process, businesses invest in various platforms, including Google and Yahoo, to run their advertisements. Let Novikos assist you in marketing and positioning your business to increase sales and attract new customers, as we have established ourselves as a trusted and reliable partner for years!
SEARCH ENGINE MARKETING BY US
Search Engine Optimization (SEO) enhances organic search rankings through techniques like keyword optimization, while Search Engine Marketing (SEM) uses paid ads for immediate visibility. Both strategies drive traffic and improve brand visibility, but they differ significantly in approach and results.
In SEO, a website secures a free position in search results by providing highly relevant content for specific keyword searches. In contrast, SEM requires payment for visibility on Search Engine Results Pages (SERPs), particularly when utilizing pay-per-click (PPC) advertising.
SEM search results often include extensions, such as additional links and phone numbers, enhancing visibility and user engagement. In contrast, SEO results may feature snippets that provide concise answers or summaries, highlighting relevant content without additional paid elements.
With SEM, we can quickly achieve our desired results, as it is the fastest method to drive traffic to a website. In contrast, SEO may take longer to position your website at the top of search results, requiring ongoing optimization efforts.
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