These days, there is no denying that we live in an age of digital marketing. Companies are always on the lookout for ways to be different and reach potential customers. Perhaps one of the most powerful tools to do this is Pay-Per-Click (PPC) advertising. Here at Novikos, we know how it can sometimes feel like driving through a maze to find your path in digital marketing. That’s where we’re here to help you leverage PPC campaigns to deliver real results, whether you’re a small business looking to grow or a big brand attempting to stay in the game.
What is PPC?
Pay-Per-Click (PPC) is a type of internet advertising where companies pay for a small fee every time their advertisement is clicked. It’s like purchasing visitors to your website instead of getting them organically. PPC advertisements are done on search engines such as Google or social media sites such as Facebook, giving companies an opportunity to put their message in front of the appropriate people at the right time.
Why PPC is Important?
The genius of PPC is the fact that it is so precise. With any other way of marketing, your ad is drowned out in a pool of uninterested prospects. With PPC, you can specifically target specific keywords, locations, even devices to ensure your ad is shown to the most likely people to convert. We here at Novikos will optimize your PPC campaign to give you quality traffic and high return on investment.
Here’s how PPC benefits your company:
- Instant Results: The moment your PPC campaign goes live, it has the ability to drive instant traffic to your site. No waiting for organic growth—your ads are viewed by potential clients as soon as they’re live.
- Target Audience: You are fully in control of determining who sees your ads. With location targeting, language targeting, device targeting, and even search query targeting, your ads are exposed only to individuals most likely to be interested in your service.
- Measurable ROI: PPC is among the most measurable advertising of all. With Google Ads and Bing Ads, you can see clicks, conversions, and expenses in real-time, providing you with the information you need to optimize your campaigns for maximum impact.
How Novikos Assists You to Succeed with PPC
At Novikos, we don’t just deploy your PPC campaigns—we develop personalized strategies tailored to your specific objectives. What differentiates us:
- In-Depth Research
We take the time to research your company and competition before launching any campaign. By way of extensive keyword analysis and industry study, we make sure your ads are landing on the highest paying keywords and reaching the proper audience.
- Ad Copy That Converts
Good ads aren’t necessarily about headline grabbers—good ads are about connecting with your users. Our Novikos experts craft effective, action-oriented ad copy that resonates with the user and invites them to click. Whether the promotion is a new offer or new product, our experts ensure that your ad resonates with your customer’s requirement.
- Optimization & A/B Testing
PPC is a continuous process of testing and optimization. We closely monitor and optimize your campaigns at Novikos to ensure they’re optimized to their optimum performance. From bid reallocation to A/B testing different ad copy versions, we optimize your ROI in the long term.
- Transparent Reporting
We have total transparency in mind. We’re the reason we give you regular breakdown reports of your campaign’s performance. With us, you’ll never wonder what’s happening behind your ads—you always know how they’re doing and are prepared to make informed choices.
- A Real-World Example
Suppose you own a local bakery. You want to drive online ordering for delivery, yet somehow you just can’t get to customers in your town. A great PPC campaign for individuals searching for “bakery delivery near me” or “new cakes in [your city name]” would ensure that your ads are displayed at the very moment those people are willing to order.
In a matter of days, your bakery page receives a huge traffic surge, and you see more delivery order orders coming in. Regular campaign targeting and optimization puts your budget to work while getting you the right customers.
Want to Grow Your Business?
At Novikos, we’re dedicated to ensuring you achieve the best from PPC marketing. Whether you’re new to online marketing or just require an enhancement of your current approach, we can help you navigate it.
We recognize that each click matters, which is why we maintain a personal touch to internet marketing—always with your business goals, your prospects, and your long-term growth in mind.
Have Novikos instruct you on how to turn clicks into customers.
